Video is the quickest growing - and most useful - communications channel today. From the popularity of YouTube to marketing strategy, your business success is dependent on video.
This may be well received if it assists a possible customer see the advantage of having your products or services by showing precisely how to fix a problem. This style can be used to attract repeat business by offering information that customer or the client can use.
For instance, if you're doing a shoot in a corporation and you hear the Director of Marketing discussing they need another video for a related product or service, you need to telephone the person that hired you (if they aren't already on the shoot) when you get a break to notify them that you overhead this info.
Keep it brief - We have short attention spans. It's a fact, and when it comes to visuals. Our brains have a system that is totally attuned that kicks in after a minute or so. According to this that is corporate video production usually lasts between 2-3 minutes. All projects are different so if it's significantly longer than this, you should think about splitting the video up into smaller chunks.
Being on the other side of this process for the first time, I truly understood mindset and the feelings of a couple planning their wedding. It was stressful. When they were not available, it was scheduling an see post event, it was finding the perfect band to be let down. It was settling for second and third choices for what was likely to be the biggest day of our lives.
4)Wear a clean, pressed baseball uniform. No college go coach would like to see you rounding the bases on your grass stained sweats, no matter how good you are. Your image does matter. If it's been a while, you might want to consider getting a hair cut.
We constantly get asked about marketing and maybe I'll write an article later on. For now; what is the quality of the DVD album cover? Who are or is pressing on the DVDs you starting online only? Where are you planning to distribute? Can you've got a launch party for the music video? Are you selling the video separately?
The great this website thing about the production of videos you can get in the business very cheaply and you have an asset that provides income for perpetuity, once you've produced a video that sells.